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Concept buildFlorist · Chester-inspired

Petal & Pine

Petal & Pine is a self-initiated concept for a garden-style florist. It shows how a small local shop can look polished and personal online, without a heavy template.

View the concept site
My role
Design, Development, SEO
Focus
Concept build, Retail, Local feel
Built with
Built with Astro, so the pages are plain HTML that search engines can read straight away.
The Petal & Pine concept homepage with a garden-style bouquet and the headline "Flowers for the moments that matter."
Petal & Pine on a phone

What I built

  • A soft, editorial design that puts the flowers first.
  • Sections for bouquets, occasions and flower care that help customers choose and look after their flowers.
  • A responsive layout that works comfortably on phones as well as desktop.

How SEO was handled

  • Descriptive titles and meta descriptions.
  • Canonical and social sharing tags.
  • Structured data on the page.

This is a concept project, not a real shop.