All work
Moonroot
Moonroot makes botanical candles, reed diffusers and room sprays inspired by woodland, herbs and fading light. It needed an online shop that felt as calm and considered as the products, and one that was set up to be found in search from day one.
Visit the live site (opens in a new tab)- My role
- Design, Development, SEO
- Focus
- WordPress, WooCommerce, Product SEO
- Built with
- WordPress with WooCommerce.
What I built
- A WordPress and WooCommerce shop with product pages, a basket and customer accounts.
- A homepage that guides shoppers in two ways: by product type (candles, reed diffusers, room sprays) and by atmosphere, with five fragrances from woody Wildwood to fresh Green Spell.
- Gift sets and a discovery section, so a first-time buyer has somewhere easy to start.
- A brand look of deep forest green, warm cream and amber photography, with arch-shaped category cards and fine botanical details.
- A layout that works comfortably on phones as well as desktops.
How SEO was handled
- A page title and canonical address on every page I checked, so each one is clear about what it is.
- Product, price and brand structured data on product pages, with breadcrumbs, so search engines understand what is for sale.
- Organisation and website structured data on the homepage.
- Open Graph and Twitter cards, so links look right when they are shared.
- XML sitemaps for pages, products and categories, and a robots file that keeps shop logs out of search.